Branded Mayhem is now 8gnc.io, the agency arm of BMC (Branded Mayhem Collective LLC)

STRATEGY · 10 skills

Brandprint Engine

Writes the $50K-grade brand strategy report — 30+ pages, 800+ cited sources — in one run.

Brandprint Engine produces the 30+ page Brand Strategy & Competitive Positioning Report that Strategy&, EY-Parthenon, and Monitor Deloitte charge $50K–$200K for — 800+ sources cited, your positioning tested against named competitors, and the white space where you stand alone. One-time $99 — a founding price.

Runs as a Claude plugin

Built for Claude: Claude Code (CLI + desktop) and Claude.ai web (Cowork). They work best in Claude Code. Universal via the open SKILL.md standard — also Cursor and Codex CLI.

/plugin marketplace add <repo># register the marketplace/plugin install <name># install the plugin's skill chain

Produces a 30+ page Brand Strategy & Competitive Positioning Report. The same deliverable Strategy& and EY-Parthenon charge $50K-$200K for. 847+ sources cited. PDF and HTML output.

  • Researches 800+ sources automatically
  • Tests your positioning against named competitors
  • Tells you if you collide — and where the open space is
  • Outputs a client-ready report with implementation roadmap

How it works

What’s in the box · 10 skills

  • brandprint-engine-guide

    The operator's manual — what order to run everything, what each layer feeds the next, where to start.

  • core-human-truth

    Layer 1. Researches your audience until it lands the one truth your whole strategy stands on — the thing customers feel but nobody's saying.

  • brandprint-tier-a

    Layer 2. The structural elements: brand architecture, equity ladder, signature-offer mapping, the economic engine behind the positioning.

  • brandprint-tier-b

    Layer 3. The behavioral layer: brand voice, tone and manner, guardrails and no-no's — then it tests brand behavior against them.

  • brandprint-tier-c

    Layer 4. The expression layer: mantra, personification, features-to-benefits translation, finished brand copy.

  • competitive-positioning-audit

    Layer 5. Stress-tests your positioning against named competitors and flags every collision before the market does.

  • competitive-teardown

    Category-level white-space analysis — structural gaps across the whole category, not just brand-vs-brand.

  • brand-revival

    For stale or invisible brands: what died, what's salvageable, and the repositioning path back to relevance.

  • deep-research

    The research engine under all of it — multi-source, citation-tracked, verified. This is where the 800+ cited sources come from.

  • brand-strategy-compiler

    Layer 6. Compiles every layer into the client-ready 30+ page report — PDF and HTML, full bibliography included.

Sample output

What the report ships with — 11 sections, every claim sourced.

  1. 01Executive Summary
  2. 02Market Context & Category Dynamics
  3. 03Core Human Truth & Buyer Psychology
  4. 04Competitive Landscape & White Space
  5. 05Target Segments & Buyer Archetypes
  6. 06Brand Architecture & Equity Framework
  7. 07Competitive Moat Analysis
  8. 08Signature Offers & Growth Strategy
  9. 09Brand Activation System
  10. 10Strategic Guardrails
  11. 11Implementation Roadmap (24 months)

Questions

How long is the report?

30+ pages, PDF and HTML, with a full bibliography of the 800+ sources it researched. A SessionStart hook warns if Python or weasyprint is missing, and a PostToolUse hook auto-validates the final report against the deliverable contract before you ship it.

How is this different from a $50K consultancy?

Same deliverable shape the big strategy houses sell — brand architecture, equity ladder, competitive moat, signature offers, a 24-month roadmap — run as a methodology chain where each layer feeds the next, in one run instead of one quarter.

Does it need a paid research API?

No. The research runs on Claude's built-in web search by default — no extra account. Power users can optionally install the open-source search-cli and bring their own Brave / Serper / Exa keys for deeper multi-source pulls, and weasyprint (a free local install) renders the PDF. None of that is required to produce the report.

After you buy

  1. 01Polar emails you a receipt plus a GitHub repository invite for each plugin you bought.
  2. 02Accept the invite — you become a collaborator on the private repo.
  3. 03Run /plugin marketplace add and /plugin install <plugin> in Claude Code (or ask Claude.ai web to install).
  4. 04When updates ship, run /plugin update. The bundle adds a sixth invite to the master marketplace — install everything from one namespace.

No GitHub account? It's 60 seconds to make one with the same email you used at checkout.

One purchase. It’s yours.