Free skill · MIT

Core Human Truth

Distill a brand, product, or audience down to one validated, evidence-backed sentence — the one thing your audience feels but can't say.

Also works with Codex and Cursor — swap --agent codex or --agent cursor.

What it does

Most "brand truth" exercises end in a confident sentence nobody checked. This skill produces one sentence of at most 25 words that passes three hard gates — tension, emotion, agency — and is backed by triangulated, cited evidence. It's a research directive, not a brainstorming prompt.

How it works — six phases

1. Orientation — define the lens, audience, and success criteria before any research.
2. Secondary sourcing — sweep academic, industry, and media sources; map first tensions.
3. Qualitative synthesis — cluster real public voices into a tension ladder, surface complaint to root cause.
4. Validation via triangulation — draft 3–5 candidate sentences, score against evidence.
5. Extraction & red team — pick the strongest, attack it, raise truth density.
6. Packaging — deliver the sentence with rationale, tension map, archetypes, and lexicon.

When not to use it

• Quick taglines or copywriting — if you want a headline without evidence, write the copy directly.
• A validated truth already exists — feed it straight into your positioning or copy.
• Non-brand research — market sizing and technology comparisons belong in a general research workflow.