All WorkMotion-First Campaign

Sports-betting ads CTR +100%

A dopamine-dosed ad system built to stay compliant and cut paid-media waste.

Michael

Creative Director

SITUATION.log

$ cat situation.log

Challenge

The Situation

CTR was stuck. CPC was painful. Compliance limited creative freedom. Static promos blended into every other offer in-feed.

DELIVERABLES

Our Approach

Betting-psychology storyboards for short micro-spots

Template-driven motion system for fast swaps

One-scroll microsite aligned to the ad energy

SYS_MONITOR

Outcomes

CTR Increase

Click-through rate doubled

Conversion Lift

More bettors converting

CPC Reduction

Nearly half the cost

Key Wins

CTR increased by 100%

Conversion rate lifted by 63%

CPC reduced by 47%

CONFIRM

mayhem_os:

30 minutes. Zero obligation. Real answers.