All WorkCampaign Strategy + Motion Graphics

Seasonal wings → permanent menu

Motion-first storytelling + fan energy turned limited-time drops into cultural moments.

Michael Sebastian

Michael

Creative Director

SITUATION.log

$ cat situation.log

Challenge

The Situation

Limited-time flavors risked one-and-done status. Needed Chili-Lime and Mango Habanero to feel like events, not promos.

Wingstop Magazine Mockup
Wingstop Because of You Campaign
DELIVERABLES
Our Approach

What We Built

01

Chili-Lime: Motion-first trailers for in-store loops and social

02

UGC push with franchise kits and rewards

03

Mango Habanero "Revolución": Fan-led comeback framing

04

Propaganda-style posters and motion assets

05

Real-time playoff ad integrations

SYS_MONITOR
Outcomes

Results

0
Social Chatter
Massive engagement spike
Key Wins
Social chatter increased by 1,026%
Seasonal flavors became sticky, memorable, and repeatable
CONFIRM

mayhem_os:

Ready to build something like this?

30 minutes. Zero obligation. Real answers.

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Wingstop — Campaign Strategy + Motion Graphics