Branded Mayhem
    All WorkNonprofit Digital Transformation

    From admin debt to automated pipelines

    A "Digital Spine" for a 30-year-old nonprofit: Wix rebuild, Zeffy fundraising, HubSpot routing, and automated onboarding.

    Challenge

    The Situation

    Leadership was buried in manual email loops, broken newsletter links, scattered event workflows, and a fundraising setup that created friction instead of momentum.

    RHSA Brand Moodboard
    Our Approach

    What We Built

    01

    Wix website rebuild designed for conversion, clarity, and trust

    02

    Fundraising transition from BetterWorld to Zeffy with direct site integration

    03

    Sponsor-ready event microsite (One Shot) with HubSpot routing + segmentation

    04

    Step-by-step onboarding path that reduces volunteer intervention

    05

    Segmented FAQ strategy for human-first, search-friendly discovery

    Outcomes

    Results

    0
    Zero-Fee Platform
    Replaced BetterWorld
    0
    Automations Built
    Onboarding & routing
    Key Wins
    Admin debt reduced through automated new family onboarding
    Fundraising simplified with zero-fee platform and cleaner donor experience
    Event marketing separated from core member communication via HubSpot
    Sponsor activation value increased with tiered screen-time and opt-in lead capture
    Clear tour + donation CTAs above the fold on homepage

    "A Digital Spine reduces admin debt, improves conversion, and creates a foundation that scales without scaling volunteer workload."

    Ready to Build Something Like This?

    Let's talk about what's possible for your brand.

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