All WorkNonprofit Digital Transformation

From admin debt to automated pipelines

A "Digital Spine" for a 30-year-old nonprofit: Wix rebuild, Zeffy fundraising, HubSpot routing, and automated onboarding.

Michael

Creative Director

SITUATION.log

$ cat situation.log

Challenge

The Situation

Leadership was buried in manual email loops, broken newsletter links, scattered event workflows, and a fundraising setup that created friction instead of momentum.

DELIVERABLES

Our Approach

What We Built

Wix website rebuild designed for conversion, clarity, and trust

Fundraising transition from BetterWorld to Zeffy with direct site integration

Sponsor-ready event microsite (One Shot) with HubSpot routing + segmentation

Step-by-step onboarding path that reduces volunteer intervention

Segmented FAQ strategy for human-first, search-friendly discovery

SYS_MONITOR

Outcomes

Results

Zero-Fee Platform

Replaced BetterWorld

Automations Built

Onboarding & routing

Key Wins

Admin debt reduced through automated new family onboarding

Fundraising simplified with zero-fee platform and cleaner donor experience

Event marketing separated from core member communication via HubSpot

Sponsor activation value increased with tiered screen-time and opt-in lead capture

Clear tour + donation CTAs above the fold on homepage

“A Digital Spine reduces admin debt, improves conversion, and creates a foundation that scales without scaling volunteer workload.”

CONFIRM

mayhem_os:

Ready to build something like this?

30 minutes. Zero obligation. Real answers.