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Security footage meets TikTok brain + a content engine that ships
Platform-native creative and an end-to-end GPT toolchain that made surveillance feel useful (and weirdly likable).
The Situation
Most security brands market with fear. Sirens. Break-ins. Paranoia. Stock footage of hoodies. EyeQ wanted reach with small business owners and younger managers, but without triggering the "Big Brother" vibe. The real challenge wasn't "make content." It was: make surveillance feel normal, helpful, and shareable.
What We Built
"Friday Fails" recurring short-form series using real surveillance moments framed through humor
Series concept + tone rules: funny, never mean; relatable, not terrifying
Storyboard templates for hook → reveal → caption payoff → brand tag
AI-enhanced brand video with logo head swap for thumb-stopping weirdness
Custom GPT toolchain automating ideation, research, drafting, and conversion copy
Vigil: branded AI mascot for guided Q&A and sales framework
"Friday Fails" Short-Form Series
The team built "Friday Fails" as a recurring, platform-native series using real surveillance moments framed through humor. Not "look what could happen." More like: "look what does happen." Comedy dropped defenses (people don't share fear-based security ads), made the product feel practical (cameras = clarity, proof, accountability), and created a repeatable format (series > one-off posts).
Michael
Art Direction, Concept, Storyboards, Copy
Chi
Animation, Editing, Post-Production
AI-Enhanced Brand Video
A short-form, platform-native video designed to personify the brand in a way security companies almost never do. Michael's head swapped with the EyeQ logo on green screen using AI voice modulation + facial tracking. Intentionally slightly uncanny, because that's what stops thumbs. Goal: communicate EyeQ's value without doing a feature list.
Michael
Concept, Performance, AI Direction
Chi
Production, Editing, VFX
AI-Fueled Content Workflows
The Infrastructure Play
Michael built EyeQ's integrated GPT ecosystem to automate the full content lifecycle. From topic ideation to publish-ready drafts and conversion-optimized landing pages, the system standardized voice, enforced SEO rules, and produced reusable output packs so content could ship fast without drifting off-brand.
Michael
Strategy, System Design, Prompt Engineering
Results
"Platform-native creative beats polished-but-ignored marketing. Series formats create compounding attention. Humor is a conversion tool when the category is emotionally tense. Motion systems scale. One-offs don't."
Ready to Build Something Like This?
Let's talk about what's possible for your brand.