Branded Mayhem

    VS COMPARISON

    BRANDED MAYHEM VS MEDIUM GIANT

    Integrated marketing & media at scale or Presence Architecture built so you never look small in the rooms that matter?

    QUICK VERDICT

    Who should pick who?

    MEDIUM GIANT

    CHOOSE MEDIUM GIANT IF:

    • You want an integrated marketing agency + media company with serious reach and resources behind it
    • You need a partner comfortable working with cities, tourism boards, institutions, and regional brands on campaigns, media, and digital programs
    • You care about working with a team that is part of The Dallas Morning News ecosystem, with access to audiences and storytelling infrastructure
    • You're looking for a full-service partner across strategy, media, analytics, web, and creative

    BRANDED MAYHEM

    CHOOSE BRANDED MAYHEM IF:

    • You're a founder or operator 6–18 months from a raise, launch, or market move, and your quiet fear is that you look smaller than you are
    • You don't just need more campaigns; you need Presence Architecture: the brand spine, motion library, content system, and pipeline mechanics
    • You want a small, senior-led tribe that moves fast, ties everything back to your runway and pipeline
    • You care less about being everywhere and more about being undeniable to the right people before you ever walk in

    THE PLAYERS

    What each agency is built for

    MEDIUM GIANT

    THE INTEGRATED CREATIVE MARKETING AGENCY

    Medium Giant is an integrated creative marketing agency with offices in Dallas and Tulsa, and the sister company to The Dallas Morning News.

    They position themselves as a storytelling-driven agency, with "story in our DNA" and access to a weekly audience of millions via The Dallas Morning News and its properties.

    Their services span marketing strategy, branding, creative, web development, analytics, integrated media, paid search, and inbound marketing.

    If you're a city, institution, or established brand looking for a large, integrated partner with serious reach, Medium Giant is built for that game.

    BRANDED MAYHEM

    PRESENCE ARCHITECTURE FOR FOUNDERS

    Branded Mayhem is built for founders and operators approaching a high-stakes moment: a round you cannot afford to fumble, a launch that has to land with weight, a repositioning where perception and leverage suddenly matter.

    You are not trying to behave like a legacy institution. You are trying to look as strong as you actually are, in front of the people who decide your next chapter.

    We build Presence Architecture: the brand spine, motion library, content system, and pipeline mechanics that make you look like who you're becoming before you ever walk into the room.

    We don't sell "marketing services." We sell the unfair advantage of not looking small when the stakes are high.

    HEAD-TO-HEAD

    The direct comparison

    FOCUS & FIT

    MEDIUM GIANT

    Integrated marketing + media company with 100+ people: strategists, creatives, data scientists, media planners, and developers. Best suited for municipalities, institutions, tourism, and established brands.

    BRANDED MAYHEM

    Built for founders and lean teams 6–18 months from a critical event: raise, launch, board presentation, or expansion. You already have product and proof. What you lack is coherent presence.

    SYSTEM VS SCALE

    MEDIUM GIANT

    Focus on scale and integration: media planning, analytics, SEO, paid search, content, and campaigns, often tied into large ecosystems.

    BRANDED MAYHEM

    Focus on architecture and stakes: brand spine, motion library, content system, pipeline mechanics. Make us undeniable, fast.

    ROOMS VS REACH

    MEDIUM GIANT

    Talks in terms of audiences, campaigns, media, and reach, with strong emphasis on storytelling and community impact.

    BRANDED MAYHEM

    Talks in terms of rooms, runway, and leverage. What does your investor see before they reply? We obsess over the Credibility Stack.

    RELATIONSHIP & PACE

    MEDIUM GIANT

    A larger, structured agency model with dedicated accounts, cross-functional teams, and longer program timelines. Great for sustained programs and institutions that value depth of resources.

    BRANDED MAYHEM

    Senior-led, small-tribe engagement. You work directly with the people making the calls. Engagement is framed as a mission with a clock, not an endless retainer.

    THE BOTTOM LINE

    MEDIUM GIANT

    Integrated marketing, media, and storytelling at scale for cities, institutions, tourism boards, and established brands needing serious reach.

    BRANDED MAYHEM

    Presence Architecture for founders staring down a high-stakes moment, ready to build a system that makes you look like who you're becoming.

    "If you want a department, Medium Giant fits. If you want a strike team tied to your runway, that's us."

    HOW IT WORKS

    The 90-Day Sprint Clock to presence

    01

    BRAND THERAPY

    We diagnose your current presence through the lens of stakes: website, search results, LinkedIn, deck, social, and key funnel touchpoints. Where you look smaller than you are.

    02

    SPRINT CLOCK

    We anchor the work to your moment that matters: days to raise, days to board meeting, days to launch or market move. Everything is reverse-engineered from that countdown.

    03

    BUILD

    We build the system that makes you impossible to ignore: brand spine, motion library, content system, pipeline mechanics. All anchored for your high-stakes moment.

    04

    MAINTAIN OXYGEN

    Once the system is live, we don't disappear. We measure Pipeline Oxygen: clarity, presence, credibility, and channel fit. We keep your presence aligned with where you're going.

    "Your presence evolves, your architecture stays live."

    3 New Partners Per Quarter

    SO, BRANDED MAYHEM
    OR MEDIUM GIANT?

    If you're heading into your next big moment and you cannot afford to show up small, you need presence that pre-qualifies you before you walk in the room.

    30 minutes. Leave with a priority plan.

    What you'll get:

    A priority order (what to fix first)

    A 30-day action plan

    Recommendation: Sprint vs Lab vs Install

    Book Brand Therapy

    No junior handoff. You work directly with senior leadership.

    Dallas-based • Senior-led • Presence Architecture

    COMPARE

    SEE HOW WE STACK UP

    BRAND VELOCITY

    BUILD YOUR BRAND VELOCITY

    Stop renting customers. Learn how to make them hunt you down.

    SERVING TEXAS

    PRESENCE ARCHITECTURE ACROSS TEXAS

    From Dallas to Houston, we build brands that don't look small when the stakes are high.

    Presence Architecture for ambitious Texas brands