Clarity before care
We turned a promising head spa into a fully wired brand system. Brand strategy and messaging. A type-safe booking platform. A bilingual scalp analysis app with Handwrite Card mode.
Hero video production and launch campaign social content in partnership with Produced by Chi.
Michael
Creative Director
Jordan
Interest Media Manager
Chi
Produced by Chi
The Situation
Meraki Head Spa brought the Japanese head spa ritual to North Texas. The challenge was bigger than a booking page. We needed one idea expressed across every touchpoint. Calm brand. Frictionless software. A clear path from first impression to rebook.
Services delivered
Defined the “Clarity Before Care” positioning and one consistent message across every channel.
Designed the print suite, signage, certificates, and analysis-kit materials.
Built the booking platform and a bilingual scalp-analysis app for the technicians.
Produced short-form social videos that earned attention before any ad spend.
Ran the launch campaign and influencer partnership that drove 89 event registrations.
The Brand Idea
We built the Meraki brand strategy around a simple truth. People want scalp clarity and confidence before anything else. The brand speaks softly. The experience removes friction. The promise is consistent wherever you meet it.
Full-Stack Booking
React and TypeScript on the front. Express, Drizzle, and Neon on the back. SimplyBook syncing for services and providers. Real-time availability. Authenticated booking creation. Email and SMS automations for confirmations, reminders, and inactive reactivation. Compliance baked in.
01
Adaptive 9-step booking flow for singles, pairs, and quads
02
Real-time provider availability syncing
03
Email and SMS automation with cadence discipline
04
UTM tracking across all touchpoints
Scalp Analysis Companion
A tablet-optimized PWA that guides techs through a 9-step bilingual analysis. It scores 50+ data points, recommends a cleanse–treat–balance plan, then renders a high-contrast Handwrite Card view so results transfer to Meraki's premium cards without interrupting the ritual.
Launch Campaign Content
Organic short-form formats earned attention and provided the creative baseline for scale. We validated video hooks organically, then promoted what worked. Meta drove steady, high-intent traffic to registration. The creative and landing experience worked together.
01. Meraki Social Content 1
02. Meraki Social Content 2
03. Meraki Social Content 3
UGC + Influencer
We partnered with local Dallas influencer Vianka Macias (@viankavianey) through Collabstr for TikTok and Instagram deliverables. VIP treatment, real reactions, platform-specific cuts: Instagram for gift-giving angle (male audience), TikTok for self-care/pampering take. Paid partnership posts with ad authorization enabled. Bonus ask: 15-sec teaser for the Free 2-Min Scalp Lab pop-up.
Physical System
We produced the assets that make the experience feel real. Creative is not decoration. It is the interface people use to decide, book, and return.
_1769834992868.f91b9a20.jpg "Meraki Team Grand Opening")
Grand Opening
_1769835027678.5940884c.jpg "Meraki Grand Opening Butterfly Wall")
_1769835081455.21e609e8.jpg "Richardson Chamber of Commerce")
_1769738816237.70e80681.jpg "Grand Opening Crowd")
The grand opening open house brought the brand to life. Community, sponsors, and clients experienced the Meraki ritual firsthand—scalp scans, Hydro-Dhara previews, and at-home plans that converted interest into bookings.
_1769738816237.3968c04d.jpg "Grand Opening Celebration")
_1769738816238.64b39064.jpg "Scalp Analysis Demo")
Results
“When brand, software, and funnel speak the same language, attention turns into action — and results compound.”
mayhem_os:
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Video Production by Produced by Chi