5.0(3)

Richie Conry

1 weeks ago

"I am a serial do it all kind of person until I met Michael with Branded Mayhem. He is everything I n..."

All WorkPerformance Branding + Full-Stack Platform

Clarity before care

We turned a promising head spa into a fully wired brand system. Brandprint and messaging. A type-safe booking platform. A bilingual scalp analysis app with Handwrite Card mode.

Challenge

The Situation

Meraki Head Spa brought the Japanese head spa ritual to North Texas. The challenge was bigger than a booking page. We needed one idea expressed across every touchpoint. Calm brand. Frictionless software. A clear path from first impression to rebook.

Our Approach

What We Built

"Clarity Before Care" positioning

Full-stack booking platform

Realtime SimplyBook syncing for services and providers

Bilingual scalp analysis companion app

Print suite: Scalp Analysis Kit, certificates, invites, signage

Email and SMS automations

Event system

SEO and page templates for booking and offers

Clarity Before Care

The Brand Idea

We built the Meraki brandprint around a simple truth. People want scalp clarity and confidence before anything else. The brand speaks softly. The experience removes friction. The promise is consistent wherever you meet it.

Positioning: Japanese head spa plus modern wellness

Tone: calm, honest, confident

Service architecture: named rituals, mini-rituals, at-home tie-ins

Message system: one voice across FB, IG, TikTok, Google Business, SMS, Eventbrite

Sister-brand alignment: shared identity and offers with Q Nails & Spa

Calm on the Surface, Serious Underneath

Full-Stack Booking

React and TypeScript on the front. Express, Drizzle, and Neon on the back. SimplyBook syncing for services and providers. Real-time availability. Authenticated booking creation. Email and SMS automations for confirmations, reminders, and inactive reactivation. Compliance baked in.

01

Adaptive 9-step booking flow for singles, pairs, and quads

02

Real-time provider availability syncing

03

Email and SMS automation with cadence discipline

04

UTM tracking across all touchpoints

Bilingual PWA with Handwrite Card Mode

Scalp Analysis Companion

A tablet-optimized PWA that guides techs through a 9-step bilingual analysis. It scores 50+ data points, recommends a cleanse–treat–balance plan, then renders a high-contrast Handwrite Card view so results transfer to Meraki's premium cards without interrupting the ritual.

9-step bilingual analysis flow

50+ data points scored per session

Cleanse–treat–balance plan recommendations

Handwrite Card mode for offline privacy

Offline-first architecture

Short-Form That Converts

Launch Campaign Content

Organic short-form formats earned attention and provided the creative baseline for scale. We validated video hooks organically, then promoted what worked. Meta drove steady, high-intent traffic to registration. The creative and landing experience worked together.

TikTok: 629 views, 14% engagement rate

Instagram: 1,360 views with active comment threads

Meta paid: 4,024 reach, 350 clicks

Format-market fit validated before ad spend

01. Meraki Social Content 1

02. Meraki Social Content 2

03. Meraki Social Content 3

Vianka Macias · Collabstr Partnership

UGC + Influencer

We partnered with local Dallas influencer Vianka Macias (@viankavianey) through Collabstr for TikTok and Instagram deliverables. VIP treatment, real reactions, platform-specific cuts: Instagram for gift-giving angle (male audience), TikTok for self-care/pampering take. Paid partnership posts with ad authorization enabled. Bonus ask: 15-sec teaser for the Free 2-Min Scalp Lab pop-up.

Instagram Reel + TikTok Video (45 seconds each)

Platform-specific hooks: gift angle vs. self-care

Content approved for paid ads with Business Partner Promote enabled

Bonus pop-up teaser for Q-Nails Scalp Lab event

Active comment engagement: "I need to go!", "Obsessed already"

Meraki Print Suite - Scalp Analysis Kit, Invitations, Event Collateral

Designed In House, Built to Scale

Physical System

We produced the assets that make the experience feel real. Creative is not decoration. It is the interface people use to decide, book, and return.

Table cover and signage

Scalp Analysis Kit: analysis card, certificate, envelope, wax seal

Brochures and pop-up QR minis

Gift certificates on Gartner Studios stocks

Grand Opening

October 25, 2025

The grand opening open house brought the brand to life. Community, sponsors, and clients experienced the Meraki ritual firsthand—scalp scans, Hydro-Dhara previews, and at-home plans that converted interest into bookings.

89 registrations from a single campaign window

Pop-up series with mini-ritual experiences

Outcomes

Results

Registrations

First campaign window

Conversion Rate

Eventbrite visitors to tickets

Engagement Rate

TikTok organic

Key Wins

663 Eventbrite page visits during launch campaign

89 registrations/tickets reserved (13%+ conversion rate)

Meta reach: 4,024 with 350 combined clicks

TikTok organic: 629 views, 14% engagement rate

23,486 opens from Plano Moms newsletter partnership

"Performance Branding works. Creative that earns attention and a system that turns that attention into action—when the brand, software, and funnel speak the same language, results compound."