How do I build a content engine that generates leads without adding headcount?

Content Engine is built for exactly this. We become your external content team—handling strategy, production, editing, and distribution—so you get consistent output without hiring. Our monthly retainer model means predictable cost, compounding results, and no overhead management.

What results can I expect from Content Engine?

Our Content Engine clients have seen CTR improvements of +100% and social engagement increases of +1,026%. Results compound over time as your content library grows and your audience recognizes your brand.

How does the monthly Content Engine process work?

Week 1: Strategy and scripting. Week 2: Production day (we capture multiple pieces in one session). Week 3: Post-production with motion graphics and sound design. Week 4: Distribution and optimization based on performance data.

Does Content Engine include UGC and influencer coordination?

Yes. We source and manage influencer partnerships through platforms like Collabstr. We handle briefs, VIP treatment coordination, and platform-specific content strategy (Instagram for gift-giving angles, TikTok for self-care hooks). All content is approved for paid ads with Business Partner Promote enabled. We've seen active comment engagement like "I need to go!" and "Obsessed already" from influencer campaigns.

How is senior-led content production different from committee-led agencies?

Senior-led means one strategist and one editor own your account end-to-end. No account managers, no design committees, no approval chains. You talk directly to the people doing the work. Speed and quality improve when decisions are not diluted across layers.

Do you film on-location?

Yes. We travel for on-location shoots—DFW/Texas brands get priority booking. Remote brands can self-film with our shot list and we handle all post-production.

Can you handle ads for paid campaigns?

Yes. We create motion graphics ads optimized for Meta, Google Video, and TikTok. These are engineered for conversion—not vanity views.

Do we get raw footage?

Yes. All raw footage is yours to keep. We deliver finished videos plus source files so you can repurpose as needed.

How many revisions are included?

Two rounds of revisions per video are included. Most clients don't need them—we nail direction in Architecture before shooting starts.

Who owns the footage?

You do. Full ownership of all content and raw footage. No licensing, no royalties, no BS.

Can you work with our in-house team?

Yes. We integrate with existing marketing teams, brand guidelines, and approval workflows. We're here to augment—not replace.

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CONTENT
ENGINE

Monthly video that hunts intent.

We plan, shoot, edit, and ship platform-native video every month. You approve. We publish or hand you a ready-to-post library.

Senior-ledStrategy + CinemaBuilt for Shorts + Ads

+100% CTR|+1,026% Social|EyeQ · Fliff · Wingstop

Last updated: February 3, 2026

What Is Content Engine?

Content Engine is our monthly video production retainer. We run the editorial strategy, capture days, post-production, and platform formatting so you get consistent output without hiring an in-house team. This is not a content agency that farms out your work. This is senior-led production—strategy, shoots, editing, and distribution—handled by the same team every month.

What You Get

Every month, you get a complete content production cycle—strategy, shooting, editing, and distribution.

Videos

4–8 Platform-Native

Platform-native videos for TikTok, Instagram, YouTube Shorts, and LinkedIn.

Motion

Graphics + Captions

Motion graphics overlays, professional captions, and sound design.

Strategy

Intent-Mapped Calendar

One content calendar mapped to buyer intent across the funnel.

Library

Ready-to-Publish

A ready-to-publish library or scheduled posting, depending on access.

WHY IT WORKS

Most brands post content. Content Engine builds ammo for the dark funnel and assets for paid. Every video is designed to do one of three jobs:

Awareness

Stop scroll, plant signal

Consideration

Explain value without a TED Talk

Conversion

Proof, demo, offer, CTA

CONTENT ENGINE AT A GLANCE

Everything you need to know about our video production retainer.

Have other questions?

Our team will answer all your questions. We ensure a quick response.

Content Engine is Branded Mayhem's monthly video production and creative retainer for founders and ambitious local brands. We handle strategy, shoots, editing, motion graphics, and distribution—delivering a consistent content engine that compounds over time.

Content Engine packages range from $2K–$6K per month depending on volume, complexity, and production requirements. Most clients start with our mid-tier package and scale based on results.

We produce short-form video (Reels, TikToks, Shorts), long-form content, podcasts, b-roll libraries, testimonials, product shots, motion graphics, and platform-optimized edits. Everything is tailored to build presence.

Absolutely. We work within your existing brand system while adding motion and video capabilities. If you don't have established guidelines, we can help develop them as part of a Presence Architecture engagement.

FIND

YOUR

SCORE

BRAND

READY?

DISCOVER

CLARITY

GROWTH

PRESENCE

STRATEGY

RESULTS

VISION

POWER

BUILD

quiz quiz quiz quiz quiz quiz

BRAND READINESS · 2 MIN

Free Assessment · Get Your Score

Most brands post content. We hunt intent.

Content Engine is our monthly video content marketing service for brands that need vertical video ads, motion graphics, and social content that actually drives business. We film, produce, and distribute video marketing content across platforms—following an editorial calendar engineered to capture buyer intent at every stage. Pairs perfectly with fresh brands from our Presence Architecture or companies building in-house capabilities through The Install.

From short-form vertical video for Instagram and TikTok to motion graphics ads for paid campaigns, we create video content that moves the needle. Not vanity views—actual conversions.

Whether you need video marketing services, motion graphics production, or a complete video content strategy, Content Engine delivers monthly creative firepower without the in-house overhead.

What's Included in Content Engine

4-8 Videos/Month

Vertical video content engineered for Instagram, TikTok, YouTube Shorts, LinkedIn

Motion Graphics Production

Static to motion transformations, animated overlays, professional sound design

Intent Mapping

Editorial calendar mapped to buyer journey—awareness, consideration, decision

Platform-Native Edits

Not lazy reposts—each platform gets native aspect ratios and formatting

UGC + Influencer Coordination

Influencer sourcing via Collabstr, platform-specific hooks (gift angle vs. self-care), content approved for paid ads with Business Partner Promote enabled

Monthly Retainer Includes:

Vertical video content (4-8 videos/month)
Motion graphics ads (static to motion transformations)
Platform-specific edits (Instagram, TikTok, LinkedIn, YouTube Shorts)
Editorial calendar planning & intent mapping
Filming & production (on-location or studio)
Post-production (editing, motion graphics, sound design)
Distribution strategy & scheduling
Performance tracking & monthly analysis

Why Video Content Marketing Beats Static Posts

Static content is dead. Motion is the only way forward.

Video Marketing Statistics (2025):

91% of businesses use video as a marketing tool
Video content gets 1200% more shares than text and images combined
Short-form vertical video has the highest ROI of any content format
TikTok and Instagram prioritize video in their algorithms

The Problem:

Most brands create video content with no strategy. Pretty clips that get views but don't convert.

Content Engine Solves This:

By mapping video content to buyer intent:

Top of funnel: Brand awareness vertical videos
Mid-funnel: Educational motion graphics explaining value props
Bottom of funnel: Product demos and testimonial content

Every piece of video content is engineered to move prospects through your funnel—not just accumulate likes.

90% of B2B buying happens in the Dark Funnel—video gives your audience ammunition to share.

How it works

Architecture → Acquisition → Assembly. Each month, same rhythm.

Strategy

We map the editorial calendar, define hooks, and lock messaging for the month.

Week 1

Scroll to interact

EXCLUSIVE PRODUCTION PARTNER

Cinematic production powered by Produced by Chi

Your monthly content is executed with real production standards. Not "my cousin has a gimbal" standards. A full-service producer-editor team built into our retainers and campaigns—cinema-grade capture, disciplined editing, color, sound, and motion.

Learn more about Produced by Chi

PACKAGES

$2K–$6K/month

Volume and complexity decide the tier. Not vibes.

Video Marketing Agency Serving Richardson, Dallas & DFW

Headquartered in the Richardson area, we film and produce video content for Texas brands and national companies. Local DFW businesses get priority booking for on-location shoots.

Serving Dallas, Fort Worth, Houston, and nationwide with remote video production services.

Done-For-You Video Production