
Performance Branding vs. Traditional: Which Approach Wins?
Traditional branding takes 18 months and costs a fortune. Performance branding delivers measurable results in 90 days. Here is how to choose.
Richie Conry
2 weeks ago
"I am a serial do it all kind of person until I met Michael with Branded Mayhem. He is everything I n..."
8 articles tagged with "strategy"

Traditional branding takes 18 months and costs a fortune. Performance branding delivers measurable results in 90 days. Here is how to choose.

Your website has bones, a brain, a heart, and skin. Most sites are missing organs. Here's how to build a system that converts.

How to track the only brand metric that matters—using free tools and zero excuses. Most legacy brand tracking is corporate astrology.

Why bidding on your own brand name is the most annoying, necessary strategy in marketing. Google is the landlord, toll booth operator, and mafia boss.
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The Dark Funnel isn't a data problem—it's a creative problem. Stop trying to spy on conversations. Start engineering them with Performance Branding.

Brand vs. Performance is a false binary created by agencies and hacks. The winning brands take the third path: story + system + data.

Generic rebrands take 12–18 months and bore everyone to death. Here's the 90-day sprint that transforms your brand without losing momentum—or customers.

Marketing didn't die from innovation — it died from imitation. Here's why the industry needs chaos agents who actually move the needle.