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    Strategy

    8 articles tagged with "strategy"

    Performance Branding vs. Traditional: Which Approach Wins?
    Brand StrategyJan 25, 2026

    Performance Branding vs. Traditional: Which Approach Wins?

    Traditional branding takes 18 months and costs a fortune. Performance branding delivers measurable results in 90 days. Here is how to choose.

    BrandingPerformanceStrategy
    Dead Website vs. Revenue Engine: An Anatomy Lesson
    Website StrategyDec 2, 2025

    Dead Website vs. Revenue Engine: An Anatomy Lesson

    Your website has bones, a brain, a heart, and skin. Most sites are missing organs. Here's how to build a system that converts.

    ResurrectionWebsiteConversion
    Stop Paying $50k a Year to See if You're Popular
    MeasurementNov 30, 2025

    Stop Paying $50k a Year to See if You're Popular

    How to track the only brand metric that matters—using free tools and zero excuses. Most legacy brand tracking is corporate astrology.

    Brand VelocityMeasurementStrategy
    Yes, You Have to Pay the Troll Toll
    SEMNov 29, 2025

    Yes, You Have to Pay the Troll Toll

    Why bidding on your own brand name is the most annoying, necessary strategy in marketing. Google is the landlord, toll booth operator, and mafia boss.

    Brand VelocitySemPaid Media
    Dark Funnel Decoded: Turn Word-of-Mouth Into Pipeline
    StrategyNov 27, 2025

    Dark Funnel Decoded: Turn Word-of-Mouth Into Pipeline

    The Dark Funnel isn't a data problem—it's a creative problem. Stop trying to spy on conversations. Start engineering them with Performance Branding.

    Brand VelocityStrategyAttribution
    The Third Path: Why "Brand vs. Performance" Is a Fake Choice
    StrategyNov 22, 2025

    The Third Path: Why "Brand vs. Performance" Is a Fake Choice

    Brand vs. Performance is a false binary created by agencies and hacks. The winning brands take the third path: story + system + data.

    StrategyBrandPerformance
    Rebrand in 90 Days: The Sprint Framework That Keeps Customers
    RebrandingNov 11, 2025

    Rebrand in 90 Days: The Sprint Framework That Keeps Customers

    Generic rebrands take 12–18 months and bore everyone to death. Here's the 90-day sprint that transforms your brand without losing momentum—or customers.

    RebrandingStrategyTransformation
    The Death of Generic Marketing: Why Brands Need a Rebellion
    StrategyOct 31, 2024

    The Death of Generic Marketing: Why Brands Need a Rebellion

    Marketing didn't die from innovation — it died from imitation. Here's why the industry needs chaos agents who actually move the needle.

    StrategyBrandDifferentiation